Why Halo: Reach’s success could be bad news for business

So now it’s official: Microsoft’s first-person behemoth Halo: Reach is the year’s biggest entertainment event,generating $200 million in sales in just 24 hours in the United States alone.

That’s two-thirds of what Call of Duty: Modern Warfare 2 took in from the North American and U.K. markets in its first day last year, but it’s still a number that’s nothing to sneeze at. The one-day take already eclipses the three-day opening weekends of “Iron Man 2,” “Toy Story 3” and “Alice in Wonderland.”

Read more at Yahoo! Games