Total sales of video game hardware and software came in at $13.1 billion in the U.S., a one percent increase over the 2013 totals,according to The NPD Group. That’s a small bump, but it’s the first time the industry has seen an overall sales increase since 2008.
On the heels of Microsoft lowering the cost of the Xbox One by $100, video game hardware sales in June more than doubled the totals of the prior year, coming in at $292.7 million last month, according to the NPD Group.
Retail sales of game systems are up 51 percent in 2014 compared with a year ago, according to data from The NPD Group. Excitement over Sony’s PlayStation 4 and Microsoft’s Xbox One and the potential of the next generation has revived interest in console games, which is welcome news for traditional gaming companies.
The extraordinarily strong sales of Grand Theft Auto V drove the video game industry to a spectacular September. According to The NPD Group, combined physical sales of hardware and software were up 27 per cent, with $1.07 billion in revenue versus $848 million last year. Software sales, the most closely watched figure, were up a stunning 52 percent from a year ago to $754.3 million. That number does not include digital sales through services like Steam.
For the sixth month in a row, sales of video game software, the most closely-watched figure from The NPD Group, were down once again in July. The good news is that was slightly better than some analysts were predicting.
Software sales last month were down 10 percent to $296.1 million, according to The NPD Group. The decline was moderate compared to recent months, though, a bit of optimism in an otherwise gloomy report.
And everyone was right.
The NPD Group reports that year over year sales were down 23 percent, with software sales tumbling 37 percent. August, historically, has been a rebound month for the industry, but EA’s decision to move the release of the annual Madden entry to the end of the month torpedoed any chance of that happening this year.
Software sales nose dived 19 percent in May, the industry’s worst performance since Oct. 2006. Overall, brick and mortar sales were down 13 percent to $718.8 million. Year to date, the industry is 14 percent off of 2010’s retail sales pace, according to The NPD Group.
The NPD Group will report monthly sales figures after the market closes Thursday and analysts expect sales to rebound solidly, with software sales (the industry’s most closely tracked number) poised to increase by up to 15 percent over April 2010.
Initial sales of the 3DS handheld gaming device beat those of its predecessor, and the powerful Pokemon franchise set new sales records for the company. Despite these achievements, overall retail software sales fell 16 percent last month and revenues on the whole were down 4 percent, according to The NPD Group, which gathers sales data for the industry.