What Dooms Innovation to the Graveyard?
Recognizing the enormous market the Nintendo Game Boy Advance was attracting—and being cognizant enough to realize that mobile games at the time were, frankly, terrible— the company unleashed the N-Gage, a cellphone capable of playing video games that had a graphical quality previously unseen on mobile devices.
The idea was sound—but the reception wasn’t exactly what they expected. The N-Gage was jeered by gamers (its intended audience). Web pages mocking its taco-shaped design quickly became an Internet sensation. And reviews were harsh. A redesigned model came out a year later, but it was too late. The N-Gage eventually became yet another disruptive technology that failed to connect with its audience.