On February 24, Microsoft lowered the retail price of its next generation console in the UK from £429.99 to £399.99, the equivalent of a $50 price cut in the U.S. At the same time, the company unveiled an upcoming Titanfall bundle in both regions, which includes a copy of the system’s most anticipated game at no additional charge.
The bundling of such a big game raised some eyebrows, but the UK cut really set gaming forums ablaze. Was Microsoft acknowledging weakness in Xbox One sales? Was it “pulling a Nintendo” to remain competitive? Was the company throwing in the towel?
Not at all, but it’s clear the company — and its flagship console — have their work cut out for them.