It’s not exactly a revelation that Facebook can be a powerful marketing tool for business. Sixty-two percent of the 1,000 U.S. residents recently polled by G/O Digital say they visit Facebook to learn more about small businesses. Beyond that, 30 percent of those people claimed they visit a company’s Facebook page several times before physically venturing to the business.

Finding a way to best capitalize on Facebook isn’t always easy—or cheap: The average price per Facebook ad increased 123 percent in the second quarter.

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