Oscar and Social Media: An Organic Marriage

Ellen ellen-oscar-selfieDeGeneres’ selfie was the most buzzed-about moment of last year’s Oscars — reaching a level of popularity so quickly that it managed to break Twitter. But what a lot of people don’t realize is that shot was actually the second selfie she took during the show.

For Josh Spector, managing director of digital media for the Academy of Motion Picture Arts & Sciences, the night-and-day difference between the two shots was a victory. DeGeneres taking a selfie, of course, was planned well in advance of the show’s start. But when the first one didn’t take off, Spector and his team adjusted plans for the second — and in doing so, they managed to capture lightning in a bottle.

Read more at Variety

9 ways to sidestep Facebook’s rising ad rates

It’s facebook ad ratesnot exactly a revelation that Facebook can be a powerful marketing tool for business. Sixty-two percent of the 1,000 U.S. residents recently polled by G/O Digital say they visit Facebook to learn more about small businesses. Beyond that, 30 percent of those people claimed they visit a company’s Facebook page several times before physically venturing to the business.

Finding a way to best capitalize on Facebook isn’t always easy—or cheap: The average price per Facebook ad increased 123 percent in the second quarter.

Read more at CNBC.com

Lessons learned from big social media disasters

Social lessons learned social mediamedia is an essential part of business today, but it’s one that should come with a warning label.

Interacting with customers and fans of your company can be a tremendous marketing tool. It can also be a recipe for disaster. One slipup—or, in countless cases, a social media manager accidentally tweeting to the company account instead of their own—can make companies accidental laughingstocks (like the time in 2011 when the American Red Cross Twitter feed announced “When we drink, we do it right #gettngslizzard”).

Read more at CNBC.com

Which entertainment properties led Twitter in 2010?

As the end of the year draws close, the inevitable year in review pieces are starting to roll out. The first, from Twitter, however, shows what the hot shows, music, movies and actors were with the Twitterati – and it holds some pretty big surprises.

While it’s not exactly shocking that Charlie Sheen led the actor category, Elizabeth Taylor was the most talked about actress (and Raven Symone topped both Natalie Portman and Jennifer Lopez). And of all the shows on TV, ABC Family’s “Pretty Little Liars” was the hottest topic.

Read more at Variety’s Technotainment blog

Followers For Sale: Buying Your Way to Twitter Fame

Got $500? If so, you could be a very popular person on Twitter.

While the social network can be a powerful platform to build brands and reputations, building up a network of followers takes time – even for the famous and powerful. But for some impatient users, it’s easier to simply take a shortcut and buy followers.

Read more at CNBC.com

Five South By Southwest Success Stories

While its roots might be in the music industry, the annual South by Southwest has had a number of business success stories as well.

Some of the biggest Internet brands took off at the show – and several notable up and coming sites have the Austin get-together to thank for their early traction. Here are some of the most notable success stories.

Read more at CNBC.com