Crowd 
funding has been a buzzword in the start-up world for years. For most entrepreneurs, though, it was virtually mythological: While it was certainly possible to fund an idea through donations by potential customers, there was no real way to reach out to a broad audience.
Then came Kickstarter.
Joey 
Nelson and his wife Lauren have a problem: They can’t agree on a name for their first child.
They’ve discussed it rationally. They’ve bounced their favorite names off friends and relatives. They’ve even narrowed down their initial lists to two each, but they still couldn’t agree.
That’s when they decided to crowdsource it.
Chris Morris: Journalist 