Disney Interactive lays off 700

Disney’s disney-interactive-layoffsoft-troubled video game and internet division is laying off approximately 25% of its workforce.

Disney Interactive announced plans to cut 700 jobs on Thursday. The move comes as part of yet another restructuring, which will (once again) shift its focus to mobile games.

Game output at the division will be cut in half as a result of the moves.

Read more at Yahoo! Games

Disney takes on toymakers with massive ‘Infinity’ game hybrid

Captain disney-infinity-preview-toyboxJack Sparrow attending Monsters University? Lightning McQueen racing The Lone Ranger? What the heck is going on at Disney these days?

Previously confined to the imagination of children, these sorts of mashups will become reality on August 18, when Disney’s long-awaited Disney Infinity hits shelves.

Read more at Yahoo! Games

Disney Toys with New Games Strategy

When cars_base_lm_holley_na“Disney Infinity” launches later this summer, the videogame-toy hybrid will represent not only a new direction for Disney Interactive, it will also give the Mouse House a unique way to promote its older characters that may not have been worthy of their own high-profile release.

“There are a lot of kids who probably don’t know all about, say, Dumbo, these days,” said Disney Interactive chief Bill Roper at this week’s Game Developers Conference in San Francisco. “Could we make an entire game about Dumbo right now? Probably not. But we can insert it [into Infinity].”

Read more at Variety