The long-awaited initial public offering for Zynga 
is reality — but as some investors celebrate, others wonder whether the numbers being discussed in conjunction with the company are a sign that we’re in the middle of another Internet stock bubble.
Zynga, the maker of massively popular Facebook games like FarmVille and Mafia Wars, filed for an IPO Friday and said it plans to raise $1 billion — – a figure that is expected to go higher by the time its shares begin trading.
Gamasutra editor-at-large Chris Morris reports 
from this year’s South by Southwest, discovering a Richard Garriott-pitched Lord British social game and a host of other game-related aspects to the Texas media conference.
Music and film might be the dominant forms of entertainment on display at this year’s South by Southwest gathering, but gaming culture is definitely elbowing its way into the party.
Public game demos and several seminars examining the state of the industry have been on display at the Austin Convention Center since Friday – and some developers (including Richard Garriott) are even using the event to announce new titles.
Chris Morris: Journalist 