As a musician,
Gene Simmons was responsible for some of the most iconic music of the 1970s. But if he hadn’t been even savvier in the business arena, the world might never have known.
“Creativity is fine, but it’s like having a car without the fuel,” he says. “We have an inferred fiduciary duty as creators of content to make sure that the distribution model is as big as it can be, and reaches as many people as possible in as many ways as possible.”

