Microsoft Reaps Benefits of In-Game Advertising

Four years after buying a company dedicated to in-game advertising,Microsoft is finally starting to see some real results.

Stalled by the recession and companies who were initially hesitant to sink part of their advertising budgets into an untested medium, in-game advertising is coming of age—and it could finally live up to its potential as a significant revenue generator.

Read more at CNBC

An October launch for Project Natal? Don’t bet the farm

Take this one with a grain of salt: A really big grain.

Gamertag Radio has footage of a purported Microsoft executive from Saudi Arabia claiming that the company’s motion control device – currently codenamed “Project Natal” – will launch worldwide in October.

Read more at Variety’s The Cut Scene blog

More console price cuts may be coming this year, say analysts

Thinking about buying an Xbox 360, PlayStation 3 or even a Wii? You might want to wait a while longer. Game industry analysts say another round of price cuts could be on the way.

On some levels it makes plenty of sense. Today’s game machines are four and five years old — historically the point at which the next generation makes its debut — but still carry pretty hefty prices, especially for mass consumers. And after last year’s disappointing sales figures, the industry could use a big rebound.

Read more at Yahoo! Games

So much for Microsoft’s tablet – and maybe HP’s, too

Want a sign of how strong the iPad is? The device, which releases its 3G version Friday, has caused Microsoft to blink – and cancel its plans for a tablet device of its own. 

Gizmodo, which broke the news about Courier – a folding, two screen tablet that seemed to show a lot of promise, now has discovered that the Redmond, WA-based company has decided to halt development on the project.

Read more at Variety’s Technotainment blog

Windows Media Center coming to the set-top box?

Microsoft is looking to expand the footprint of its Windows 7 Media Center – and that could have folks at Tivo real nervous.  

The company today announced that it was releasing what amounts to an embedded version of Windows 7 to OEM manufacturers for use in systems other than PCs. The Media Center is front and center among the elements Microsoft trumpets in its announcement, noting that it can be used in set-top boxes, connected media devices and consumer TVs.

Read more at Variety’s Technotainment blog.