Stalled by the recession and companies who were initially hesitant to sink part of their advertising budgets into an untested medium, in-game advertising is coming of age—and it could finally live up to its potential as a significant revenue generator.
Gamertag Radio has footage of a purported Microsoft executive from Saudi Arabia claiming that the company’s motion control device – currently codenamed “Project Natal” – will launch worldwide in October.
On some levels it makes plenty of sense. Today’s game machines are four and five years old — historically the point at which the next generation makes its debut — but still carry pretty hefty prices, especially for mass consumers. And after last year’s disappointing sales figures, the industry could use a big rebound.
Gizmodo, which broke the news about Courier – a folding, two screen tablet that seemed to show a lot of promise, now has discovered that the Redmond, WA-based company has decided to halt development on the project.
The company today announced that it was releasing what amounts to an embedded version of Windows 7 to OEM manufacturers for use in systems other than PCs. The Media Center is front and center among the elements Microsoft trumpets in its announcement, noting that it can be used in set-top boxes, connected media devices and consumer TVs.