Sony is reportedly raising the price of the PlayStation 4 by $50 in the country. DualShock 4 controller and PlayStation Camera prices are also on the rise, each climbing $5.
Sony did something very un-Sony like at its E3 press conference this year: it went into ferocious attack mode, identifying every one of the Xbox One’s perceived weaknesses and exploiting them.
And in the process, it earned some new fans. Lots of them.
Sony announced a $399 price point for the PlayStation 4 at a pre-E3 press conference, $100 cheaper than Microsoft’s Xbox One.