Redbox makes play for videogames

Having established a position of power in the film rental industry, Redbox is deepening its move into the videogame world.

The company, which has been running a limited test of game rentals, is substantially expanding the experiment, adding game rentals to thousands of its self-service kiosks in the West, Midwest and East Coast.

Read more at Daily Variety

Now Redbox will delay new DVD releases

Netflix isn’t the only movie rental service that has agreed to delay giving its customers new releases. Redbox has struck a deal with Twentieth Century Fox and Universal to wait 28 days before offering movies in its machines. 

The agreement might cost Redbox some customers, but it will ultimately save it money. The studios have agreed to sell the company DVDs at a lower price. The agreement is pretty much instantaneous and will begin with Universal’s “It’s Complicated,” and Fox’s “Avatar”.

Read more at Variety’s Technotainment blog