Disney encourages kids to play games in the theater during “The Little Mermaid”

The little-mermaid-theatersmovie theater is one of the few remaining sanctums where you’re largely safe from the annoying glow of smartphones and tablets.

Well, at least until Disney re-releases “The Little Mermaid” on September 13. The studio is actively encouraging kids to bring along iPads and play games while the movie is showing on screen.

Read more at Yahoo! Games

Cinema second screen?

For theater owners (and studios), cell phones and tablets are the enemy today, distracting, and often angering, filmgoers. But a contingent of entertainment industry executives sees potential in the second screen inside movie theaters — and says it won’t be long before cinema chains agree.

“Cinemas have changed over the years, from being privately owned one-off, one-screen affairs to multiplexes owned by major corporations,” says Peter Wilson, director of High Definition and Digital Cinema. “They’re a bean counter-led business, where every square centimeter has to make money.”

Read more at Daily Variety

Weinstein follows Disney’s ‘second screen’ lead

Disney was the first studio to fully integrate iOS systems with their films, but they’re no longer the only filmmaker doing so.

The Weinstein Company and Technicolor have teamed up to utilize the tech company’s MediaEcho application to supplement last year’s Best Picture “The King’s Speech” with historical footage, additional commentary and behind the scenes information.

Read more at Variety’s Technotainment blog

Multitasking with Tron: Legacy

iPad owners who pick up a copy of today’s Blu-Ray release of “Tron: Legacy” will get a little extra with their purchase. The Mouse House is including its recently unveiled Second Screen feature with the disc, letting fans watch bonus features alongside the film.

First rolled out with the Blu-Ray release of Bambi, Second Screen meshes wonderfully with this special effects-infused sequel, offering viewers a blend of concept art, select filmmaker commentary and concept and storyboard images.

Read more at Variety’s Technotainment blog