Analysis: How Important Is This Year’s E3?

Gamasutra editor-at-large Chris Morris considers how important E3 now is to the gaming industry, noting that “the industry has changed – and so have the marketing strategies of its players.”

As the circus comes to Los Angeles and the gaming industry prepares for the weeklong bacchanalia that is E3, there’s already plenty of hype about what to expect, what will be said and what will be the biggest thing at the show.

These are all fun questions – but as E3 enters its 17th year, it’s worth a look to see if the show is as important and as relevant to the industry as it was in years past. While E3 used to be a Mecca for game developers and publishers to show off their wares, the industry has changed – and so have the marketing strategies of its players.

Read more at Gamasutra