E3 confab hits next level

The videogame industry is at a crossroads of whether to reinvent itself or continue hyping what’s working.

While Nintendo and Sony are expected to unveil new hardware at this week’s Electronic Entertainment Expo, the videogame biz’s biggest tradeshow, which kicks off Monday from various venues around downtown Los Angeles, Microsoft is putting more promotional muscle behind its Xbox 360 console.

Read more at Daily Variety

Gaming Companies Search for Next Big Thing

As the video game industry prepares for its annual trade show, known as E3, it’s carrying a lot of baggage.

Social networking and mobile games continue to eat away at the market share of traditional publishers. A crucial Supreme Court decision, which could fundamentally change the way the industry operates, looms over its head. And many companies find themselves at a critical juncture in their evolution.

Read more at CNBC.com

Analysis: How Important Is This Year’s E3?

Gamasutra editor-at-large Chris Morris considers how important E3 now is to the gaming industry, noting that “the industry has changed – and so have the marketing strategies of its players.”

As the circus comes to Los Angeles and the gaming industry prepares for the weeklong bacchanalia that is E3, there’s already plenty of hype about what to expect, what will be said and what will be the biggest thing at the show.

These are all fun questions – but as E3 enters its 17th year, it’s worth a look to see if the show is as important and as relevant to the industry as it was in years past. While E3 used to be a Mecca for game developers and publishers to show off their wares, the industry has changed – and so have the marketing strategies of its players.

Read more at Gamasutra