The cost of playing “Modern Warfare 2” with friends on the Xbox 360 is about to go up. Microsoft announced Monday it would raise annual subscription rates for its Xbox Live service from $50 to $60 starting Nov. 1.

That’s the first price increase in Xbox Live’s eight-year history — and it’s a move that will affect more than just gamers in households. Microsoft has steadily added adding non-gaming functionality to the service in a bid to lure consumers who are looking for other entertainment options, including streaming of films and music.

Read more at Daily Variety