Video game publishers aren’t fooling themselves. They know August is going to be the latest in a string of awful months for the industry.

Sales numbers will be released roughly two hours after the market closes Thursday – and they’re expected to be grim. Michael Pachter, managing director of Wedbush Securities, predicts software sales will drop 6 percent compared to 2009 to $445 million. Colin Sebastian of Lazard Capital Markets is expecting things to be even worse – forecasting a 10-15 percent decline.

Read more at CNBC.com