Celebs boost Qualcomm’s CES first keynote

Qualcomm qualcommCEO Dr. Paul Jacobs faced a big challenge when he accepted the opening keynote position at CES this year. To date, only two people had taken the stage — Bill Gates and Steve Jobs.

So Jacobs brought an eclectic group of bold-faced names to help him out, including Big Bird, helmer Guillermo del Toro, “Star Trek Into Darkness'” Alice Eve, NASCAR champ Brad Keselowski, Maroon 5, Archbishop Desmond Tutu and Microsoft CEO Steve Ballmer in a move meant to serve as a ceremonial passing of the torch.

Read more at Daily Variety

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