Don’t expect to see “The Big Bang Theory” or “Smallville”
among Apple TV’s rentals anytime soon.
Warner Bros., the studio behind those and several other hit shows, is among one of the highest profile holdouts for the service – and recent comments by CEO Barry Meyer would seem to indicate the company has no plans to change its mind soon.
Apple has made it official: It will soon offer 99 cent TV 
show rentals as part of the launch of an extensive revision of its Apple TV service.
Apple said it would offer streaming rentals of skeins from Fox, ABC, ABC Family, Disney Channel and BBC America on a rental basis. Users are able to watch the show for 30 days from the moment the episode is rented, and once it starts playing users have 48 hours to finish watching it.
Rumors started last month that Apple was making a hard push to begin offering 
streaming rentals of recent television programming for 99 cents. Now those whispers are beginning to solidify a bit.
Bloomberg reports that the Cupertino-based company is in advanced talks with News Corp. for 99-cent rentals – and CBS and Disney are engaged in similar discussions with Apple.
Chris Morris: Journalist 