Tag Archives: ea

App review: Madden NFL 11 by EA Sports for iPad

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Madden fans are a diverse bunch. Some want absolute realism in the game, while others simply want a fun football arcade game. Madden NFL 11 for iPad offers both. It’s a gorgeous game that’s fairly easy to control, but some of the included gameplay modes, like GameFlow (which calls the plays for you) could aggravate players. (The mode can be turned off, though.) It’s not the same as the console version of the game — and there are a number of holes, such as the missing (but forthcoming) multiplayer mode and franchise mode — but with the extra screen size of the iPad, it’s the best mobile version of the game.

Read more at Common Sense Media


Madden Rushes Stores, but Will Players Rush to Buy?

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“Madden” day is coming — and HR offices are bracing themselves. The release of Electronic Arts’ most popular football franchise, which takes place on Tuesday Aug 10, always brings a surge of “sick days” from dedicated fans, who opt to stay home from work and play the day away.

The “Madden” franchise is, in many respects, EA’s crown jewel.

Read more at CNBC.com

EA heads into E3 with guns blazing

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Not too many years ago, Electronic Arts was a company that was avoiding the first-person shooter genre. These days, it’s counting heavily on it.

The company showed a lineup that was bullet-heavy at its 2010 E3 press conference, highlighting shooters that will likely cheer action fans and court controversy from game violence opponents. And as if to underscore their commitment to the genre, EA is launching a new customer loyalty program, dubbed “Gun Club,” tailored to appeal to action fans.

Read more at Yahoo! Games

This Year’s Video Game Summit: What to Expect

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If the video game world were following its normal cycle, console makers would be revealing details of their next generation systems in less than two weeks. This cycle is anything but normal, though – and so at this year’s Electronic Entertainment Expo (E3), game makers will instead chart a new path.

Rather than introducing new systems, Microsoft and Sony will both introduce motion sensor controllers that are intended to both attract a new audience to the Xbox 360 and PlayStation 3 – and extend the lifespan of those systems by at least another three years. Nintendo, which is still seeing great success with the Wii, will focus instead on once again innovating the portable world.

Read more at CNBC.com

Activision & Electronic Arts: More Than A Video Game War

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Every industry has its rivals: Two big companies duking it out for customer loyalty and king of the hill status.

In the cell phone world, it’s AT&T vs. Verizon. In the computer world, it’s Apple vs. Microsoft. Among video game companies, it’s Electronic Arts (ERTS) vs. Activision Blizzard (ATVI) – and it’s about as ugly a fight as you’ve ever seen.

Read more at CNBC.com