Oscar and Social Media: An Organic Marriage

Ellen ellen-oscar-selfieDeGeneres’ selfie was the most buzzed-about moment of last year’s Oscars — reaching a level of popularity so quickly that it managed to break Twitter. But what a lot of people don’t realize is that shot was actually the second selfie she took during the show.

For Josh Spector, managing director of digital media for the Academy of Motion Picture Arts & Sciences, the night-and-day difference between the two shots was a victory. DeGeneres taking a selfie, of course, was planned well in advance of the show’s start. But when the first one didn’t take off, Spector and his team adjusted plans for the second — and in doing so, they managed to capture lightning in a bottle.

Read more at Variety

Strong showing for Oscar Backstage Pass

The first push by the Academy of Motion Picture Arts and Sciences to offer a multi-screen viewing experience may not have been perfect, but it proved to be a very solid first effort.

Oscar Backstage Pass offered a strong second screen experience for users that wanted a behind the scenes look at the Academy Awards, taking them into previously roped-off areas like the press room and giving them looks at the backstage happenings of the film industry’s biggest night.

Read more at Daily Variety

App review: Oscar Backstage Pass

The Oscars are getting high-tech – and going multi-screen.

As Hollywood gears up for its biggest night, the countdown clock is ticking on the official app of the Academy Awards – Oscar Backstage Pass. Build in collaboration with ABC, the ambitious project (which works with the iPhone, iPod Touch and iPad) hopes to serve as a second screen for viewers, giving them access to live camera feeds before, during and after the event.

Read more at Variety’s Technotainment blog