In June, the Syfy 
Channel and THQ debuted “Red Faction: Origins,” a television movie that not only received decent reviews, but was also the test pilot for a potential series. Days later, the latest game in the series – “Red Faction: Armageddon” – landed on store shelves.
Just shy of two months after that, though, all talk the TV series had stopped and THQ had put the game franchise on ice. And that death knell called into question the effectiveness of the transmedia movement.
[Gamasutra editor-at-large Chris Morris 
looks at how initial releases in game franchises are extending across film, books, action figures and beyond, talking to THQ’s Danny Bilson about the just-announcedHomefront prequel novel and why the “fiercely competitive” market demands that extra transmedia step.]
The video game industry, if you haven’t noticed, isn’t just about games any more.
Sure they’re important, but for many publishers, they’re the hub of a broader entertainment property.
Chris Morris: Journalist 