Vidgames make Hollywood play

Five years ago, the relationship between the videogame world and major studios was pretty straightforward. Hollywood made movies — and game companies licensed those films to create games.

The “Tomb Raider” and “Resident Evil” games reversed that order, as games were transformed into film franchises. But no matter which came first, gamemakers were generally in the less powerful position.

That’s quickly changing as entertainment tastes evolve — and game companies are sending the word to studios that it’s time to rethink the relationship.

Read more in Weekly Variety (on newsstands now)

Happy birthday Pac-Man!

On May 22, 1980, the video game world truly went mainstream.

“Pong” and “Space Invaders” were huge, sure, but when “Pac-Man” hit the scene, it was something completely different. 

The yellow dude with the insatiable appetite for power pellets turns 30 tomorrow, having racked up everything from sales records to a breakfast cereal. Heck, even Google is getting in on the action, dedicating its home page to the game today and tomorrow (with the Google logo – technically called the “Google Doodle” – now a playable version of the game.

Read more at Variety’s The Cut Scene

iTunes gets even stronger

Two years ago, Apple became the biggest retailer in the music industry, knocking Wal-Mart off its perch. Since then, there hasn’t been a lot of digging into how big the company has become.

Billboard’s latest figures, however, show that Apple’s market share in the music industry now stands at 26.7 percent. That’s over 5 points better than two years ago and more than double where it stood in 2007. Wal-Mart, meanwhile, is seeing its share of the market dwindle – falling from 15 percent to 12.5 percent. Best Buy came in third, with 8.7 percent.

Read more at Variety’s Technotainment blog

Videogamers to play in 3D

Stereoscopic 3D gaming hasn’t really caught on, but it has certainly captured its share of headlines over the past 12 months. Now, one of the videogame industry’s largest publishers says it expects the technology to break through into the mainstream within two years.

Ubisoft CEO Yves Guillemot, in a recent earnings conference call, said he expects up to 50% of all games published to be 3D by 2012.

Read more at Daily Variety

What excites consumers when it comes to 3D?

3D is coming to the living room – we all know that. TV manufacturers are making certain of it. But what do consumers want from it? Software company Roxio asked over 2,000 consumers about their interest in 3D programming and what they’d like to see. 

An impressive 84 percent of those surveyed said they were interested in viewing 3D movies at home. And nearly as many expressed interest in capturing their own memories using the technology – with 80 percent saying they believe they will film or photograph family events in 3D within 5 years. But price remains a factor.

Read more at Variety’s Technotainment blog

Ubisoft CEO sees big jump coming in 3D games

3D gaming hasn’t really caught on yet, but it has certainly captured its share of headlines over the past 12 months. Now, one of the industry’s largest publishers says it expects the technology to break through into the mainstream within two years. 

Ubisoft CEO Yves Guillemot, in a recent earnings conference call, said he expects up to 50 percent of all games published to be 3D by 2012.

Read more at Variety’s The Cut Scene blog

BlizzCon hits pay-per-view

The hottest ticket in America has nothing to do with a film or touring musical group. Blizzard Entertainment holds those honors each year with its annual Blizzcon show. Tickets, which will go on sale June 2 and June 5, vanish in seconds, leaving thousands of fans out in the cold. 

This year, the company is looking to widen things a bit. Blizzard and DirecTV are once again teaming up to provide live coverage of the event. The $39.95 fee will net fans high definition coverage of the two-day show, including demos, interviews and other features.

Read more at Variety’s The Cut Scene blog

Now Best Buy has a streaming media service, too

When Wal-Mart purchased Vudu in February, it was really just a matter of time before other big box stores launched their own streaming media services. Now Best Buy is joining the race. 

The retailer will launch CinemaNow later this month, letting owners of LG’s Blu-Ray players rent (and buy) downloadable video. Rentals will run $3-$4 each – roughly the same as Vudu. They’ll be available the same day as film and TV DVD releases, which gives the service a slight let up on Netflix, which remains the top dog in the streaming video category.

Read more at Variety’s Technotainment blog

Review: Alan Wake

Story is typically an afterthought in videogames. The intense focus on gameplay elements (and often graphics) leaves little room for a well-thought-out tale, let alone a nuanced one. “Alan Wake” is an exception — offering a carefully crafted saga that still manages to be one of the better titles put out in the past year. A suspenseful mystery-thriller, set in the same style as “Lost,” the game is one of Microsoft’s big bets of 2010 — and has been one of the industry’s most anticipated titles for several years; today is the day the wraps come off.

Developer Remedy is well respected in the industry and among players, having created the “Max Payne” franchise (which Fox adapted into a 2008 film). Any Remedy game is going to appeal to the sweet spot for gaming’s core audience (typically males 18-24). But with Microsoft’s marketing machine behind it, the title may reach beyond that to a mass audience, as did the “Grand Theft Auto” franchise.”Alan Wake” blends a spooky atmosphere with tremendous combat elements, adding some creative storytelling to keep the player riveted from beginning to end.

Read more at Daily Variety

Appeals court takes wind out of Tivo’s sails

Tivo’s March court victory over EchoStar may be short-lived.

A U.S. Appeals Court has granted the parent company of Dish Network a rehearing on the battle over the long patent dispute between the companies. Tivo says it has a patent on the “time-warping” technology in DVRs, allowing viewers to watch one show while recording another.

Read more at Variety’s Technotainment blog