April videogame sales plunge

Here’s some unwelcome – and unexpected – news. Video game sales in April took it on the chin, falling 26 percent compared to 2009 to $766 million. That’s roughly five times worse than the most pessimistic analysts were expecting and the fourth-worst year-over-year decline in the industry’s history. 

Software sales, according to NPD Group, were down plunging 22 percent to $398.5 million, while hardware fell 37 percent to just $249.3 million.

Read more at Variety’s The Cut Scene blog

3D expands its broadcast footprint

Another broadcast outlet is adding a 3D channel – and this one’s big.

Comcast has announced it will have ESPN 3D up and on the air in time for this year’s World Cup. It’s the first true cable company to carry the channel, although DirecTV will do so as well.

Read more on Variety’s Technotainment blog

E3 2010: 3D influence is on the rise

We’re about a month out from E3 – the annual trade show of the video game industry – but a few trends are already taking shape.

There’s motion control, of course, with the roll out of Microsoft’s Project Natal and more details on Sony’s Move controller. But the most surprising theme is turning out to be 3D.

Read more at Variety’s The Cut Scene blog

The Africa Channel goes high def

The Africa Channel, a five-year old cable channel that showcases Africa-centric and originated programming, is expanding its footprint.

The cabler has announced plans to launch a high definition version of the network on Aug. 1 that will be carried in “select” markets. It’s a big step for a small channel – but one that could expand its audience.

Read more at Variety’s Technotainment blog

An October launch for Project Natal? Don’t bet the farm

Take this one with a grain of salt: A really big grain.

Gamertag Radio has footage of a purported Microsoft executive from Saudi Arabia claiming that the company’s motion control device – currently codenamed “Project Natal” – will launch worldwide in October.

Read more at Variety’s The Cut Scene blog

Gaming’s bite-sized bonanza

“FarmVille” seems an unlikely competitor to games like “Grand Theft Auto” and “Modern Warfare 2,” but start counting the number of regular players, and the unassuming Facebook game might surprise you.

More than 32 million people tend their virtual crops each day, and the game has a total user base of 80 million. That’s roughly seven times the number of people who play the online smash “World of Warcraft.”

Read more at Variety Weekly

eReaders: And then there were three… or is that four?

Amazon has one. Barnes & Noble has one. Now it’s Borders’ turn.

The Kobo eReader, which has the full backing of the Borders book chain, has set a release date. The device will go on sale June 17, entering a market that was already crowded before Apple put itself in the ring a month ago.

Read more at Variety’s Technotainment blog

Ari Avad has plans for Pac-Man

The man who brought Spider-Man, Iron Man and the X-Men to the big screen may have his eyes on Pac-Man.

Ari Avad, former CEO of Marvel Studios and current executive advisor for Namco Bandai, will be on hand at an E3 party celebrating the world’s best known pellet eater “to make an announcement about the worldwide premiere of his newest Pac-Man project.”

Read more at Variety’s The Cut Scene blog

Analyst: No iPhone for Verizon this year

There were a lot of surprised gasps this year when Apple announced the iPad’s 3G service would be provided by AT&T. Then there were a few more when the low monthly cost of the service was unveiled. 

Turns out, that deal might have bought the phone company a bit more exclusivity time with the iPhone.

Read more at Variety’s Technotainment blog

Starcraft meets Facebook: A huge game gets bigger

The anticipation levels for “Starcraft II” are already sky high – but now Blizzard Entertainment has found a way that could make the game an even bigger time sucker.

Blizzard and Facebook have struck a deal, which will integrate the social network into Blizzard’s Battle.net service. That means players of “Starcraft II: Wings of Liberty” will be able to find Facebook friends who are also on Battle.net, making it easier to play a game with them.

Read more at Variety’s The Cut Scene blog