Warner to offer films directly on Facebook

Netflix and Hulu have some new competition: Facebook.

Warner Bros. has announced a new program that will let users of the popular social networking stream the studio’s films online. Initially, only “The Dark Knight” will be available, but Warner says it plans to quickly ramp up the program in the coming months.

Read more at Variety’s Technotainment blog

Warner unveils ‘app editions,’ an alternative to iTunes

Warner Bros. is doubling down when it comes to digital distribution on Apple products.

The company has unveiled “app editions” of both “Inception” and “The Dark Knight” for the iPhone, iPod Touch and iPad – an alternate way for people to buy their films and an opportunity for consumers in 23 countries not served by iTunes to get a copy as well.

Read more at Variety’s Technotainment blog

Interview: Tancharoen On Mortal Kombat’s Sudden Screen Rebirth

[Gamasutra’s editor at large Chris Morris talks to director Kevin Tancharoen on how the genuinely accidental YouTube release of his short spec film Mortal Kombat: Rebirth led to a gig with Warner Bros. making live-action episodes ahead of the new Mortal Kombat game.]

When the live action short film Mortal Kombat: Rebirth hit YouTube in March 2010, people started buzzing. The film, starring Michael Jai White and Jeri Ryan, was not only cool to watch, it was reverential towards the classic Midway-originated fighting game series.

Director Kevin Tancharoen had hoped to use it to lobby Warner Bros. to sign him on to steer a reimagined MK film. While he didn’t quite make it to that level, the company has contracted him to direct a series of live-action shorts that will likely lead up to the release of the new Mortal Kombat game in April. Ironically, though, it all started with a mistake.

Read more at Gamasutra

Warner Bros. vs. Apple

Don’t expect to see “The Big Bang Theory” or “Smallville” among Apple TV’s rentals anytime soon. 

Warner Bros., the studio behind those and several other hit shows, is among one of the highest profile holdouts for the service – and recent comments by CEO Barry Meyer would seem to indicate the company has no plans to change its mind soon.

Read more at Variety’s Technotainment blog