Redbox Instant keeps focus on movies
The looming public launch of Redbox Instant by Verizon appears to be an escalation of the war between Redbox and Netflix. But the streaming service plans to focus on movies, rather than a catalog of TV shows, which could put the companies on parallel paths.
“Movies are the core business of Redbox,” said Redbox CEO Shawn Strickland at CES. “TV is increasingly becoming available via multiple sources, and while there is valuable content there, and our strategy could evolve, we didn’t see there was a clear offering to come out around television.”