Sony will jump into the motion sensing 
game this September.
The company announced Tuesday at its E3 press conference that the PlayStation Move peripheral, in essence an enhanced version of the Nintendo Wii controller, will go on sale in North America Sept. 19.
There’s a fox in the henhouse at E3 this year.
As Microsoft, Sony and Nintendo promote their upcoming hardware innovations and try to extend the life cycle of this generation of consoles, a burgeoning company called OnLive sits on the show floor of the video game industry’s trade show, sending out the message that dedicated game machines could be a thing of the past.
Richard Branson has a history of turning 
industries on their ear. And now he has his eyes set on the video game world.
The billionaire entrepreneur’s re-entry into the gaming world with Virgin Gaming Tuesday caught a number of people by surprise. While it was hardly shocking that he’d want a piece of the $10.5 billion dollar industry, most expected Virgin would approach it from the publishing route.
Billionaire business mogul Richard Branson blazed
trails in the video game industry in the mid-1990s. Now he’s hoping to do it again.
Virgin Gaming, the new video game unit of Virgin Holdings, begins operations today, acting as a matchmaking and tournament service — s well as a vehicle for people to profit from their gaming skills via cash wagers. The company says it plans to give away $1 million in cash and prizes over the next year.
Not too many years ago, Electronic Arts 
was a company that was avoiding the first-person shooter genre. These days, it’s counting heavily on it.
The company showed a lineup that was bullet-heavy at its 2010 E3 press conference, highlighting shooters that will likely cheer action fans and court controversy from game violence opponents. And as if to underscore their commitment to the genre, EA is launching a new customer loyalty program, dubbed “Gun Club,” tailored to appeal to action fans.
The rumor mill might have ruined Microsoft’s 
announcement of a slim Xbox 360– but the company still had a surprise up its sleeve.
The revamped console, which comes equipped with a 250 GB hard drive and built-in 802.11n wireless connectivity, will begin shipping to retail this week – much sooner than anyone was expecting. That will put the system on retail shelves by early next week at latest. It will cost $299 – the same price as the current top end Xbox 360.
Indie and amateur filmmakers
looking to add some historical context to their works have a new outlet.
The recently launched CriticalPast.com offers an extensive collection of royalty-free photos and video footage, most of which hasn’t been online previously. With video of everything from Coney Island in the 1890s to World War II to news reports on 1994’s Whitewater scandal, the site has things covered.
As the video game industry gathers at E3 to 
look forward to the holiday season and what it hopes are more prosperous times, storm clouds are gathering on the horizon that have the potential to radically change gaming in the months and years to come.
The substantial growth of video games as a financial and pop culture force has put gaming on a number of new radars — both competitive and political. And interested parties are moving in from all sides.
The acne-ridden teenage 
slacker gamer has long been a media cliche, but new demographic data shows just how far off those assumptions were.
Today’s average gamer is 34 years old, according to a study of 1,200 households by the Entertainment Software Assn. The most frequent game purchaser is 40 — old enough to remember the early days of Atari.
And just like that, Microsoft’s Project Natal 
has a new name: Kinect
The company unveiled the retail name of its gesture-recognition controller Sunday at an over-the-top event that featured everything from a performance by Cirque du Soliel to an audience full of people wearing choir robes with lit up LED shoulderpads.
Chris Morris: Journalist 