Category Archive: CNBC

Microsoft Reaps Benefits of In-Game Advertising

Four years after buying a company dedicated to in-game advertising,Microsoft is finally starting to see some real results. Stalled by the recession and companies who were initially hesitant to sink part of their… Continue reading

Video Game Sales Make Surprise Plunge in April

Sales of video game software and hardware plummeted in April, shocking industry observers who were expecting the numbers to be slightly positive or, worst case, down just slightly. That could mean a rough… Continue reading

Video Game Dollars: ‘Steam’ Feels the Heat

When privately held Valve Software launched its Steam digital distribution platform in 2004, basically selling computer games over the Internet, it was an enormous bet for the company. Expensive and untested, the service… Continue reading

Is Video Game Retailer GameStop in ‘Play’?

In the video game world, there is no more direct line to the enthusiast audience than GameStop. The retailer, which has more than 6,200 stores nationwide, is a gathering spot for players, who flock… Continue reading

‘Halo’ Video Game Makers Align With Activision

Bungie Studios, the development house behind one of the most successful franchises in video games, has found a new home—and Activision may be on the verge of having its third billion-dollar franchise. Bungie and… Continue reading

Activision’s Legal Woes Continue – and Get Uglier

The fight that kicked off when Activision fired the two heads of the studio behind last year’s best selling video game is getting uglier—on multiple fronts. Thirty-eight current and former employees of Infinity Ward, the… Continue reading

Video game court case has big implications for industry

For the first time, the US Supreme Court plans to take a closer look at the constitutional protection of video games. The Court agreed Monday to review a California law prohibiting the sale… Continue reading

MLB Games to Stream Live on PS3

Major League Baseball is coming to the PlayStation3,but it has nothing to do with videogames. Sony and MLB Advanced Media have announced a deal that will see live games streamed live over the console effective… Continue reading

Video Game Sales Rebound—Good News for Earnings?

The turnaround may finally have arrived for the video game industry. March sales were up 6 percent compared with the 2009 numbers, marking the only positive growth the industry has seen since September… Continue reading

Activision & Electronic Arts: More Than A Video Game War

Every industry has its rivals: Two big companies duking it out for customer loyalty and king of the hill status. In the cell phone world, it’s AT&T vs. Verizon. In the computer world,… Continue reading