Category Archive: Variety (Print)

Ad veteran joins Activision

Activision Blizzard, the gaming industry’s largest publisher, has hired a high profile advertising and marketing veteran as CEO of its Activision Publishing arm. Eric Hirshberg, who had served as CEO and chief creative… Continue reading

Google gaga for gaming

Google, which has been a looming threat in the gaming world, appears to be edging closer to becoming a major player in online games. The search giant has invested at least $100 million… Continue reading

‘CIV’ studio lays off 20

Firaxis Studios, the home of video game legend Sid Meier and the developer of the forthcoming title “Civilization V,” is the latest game maker to face significant staff cuts. The studio on Wednesday… Continue reading

Gamers in a groove at E3

Five years ago, videogame publishers decided they were spending entirely too much time and money on their annual trade shows and dramatically scaled back the events — with fewer attendees and none of… Continue reading

DreamWorks adaptations in play at THQ

While some videogame publishers are shying away from licensing deals, THQ is stepping up. The company has signed a multiyear deal with DreamWorks Animation to make games based on upcoming films. The first… Continue reading

Pac-Man chomps at 3D TV

Avi Arad wants to bring Pac-Man back to television — and he wants to do it in 3D. Arad, former CEO of Marvel Studios and now executive adviser for Namco Bandai, showed a… Continue reading

Nintendo unveils 3DS

While there has been a lot of talk about the future of 3D in gaming, Nintendo on Tuesday made the clearest statement yet that the technology is about to become a major factor.… Continue reading

E3: The excess is back

If you thought Microsoft’s multi-million dollar Cirque du Soleil backed introduction of Kinect, its gesture-recognition controller, was extravagant, you ain’t seen nothing yet. Activision, publisher of such games as “Call of Duty: Modern… Continue reading

Sony unveils PlayStation Move

Sony will jump into the motion sensing game this September. The company announced Tuesday at its E3 press conference that the PlayStation Move peripheral, in essence an enhanced version of the Nintendo Wii… Continue reading

Branson, Virgin enter video game biz

Richard Branson has a history of turning industries on their ear. And now he has his eyes set on the video game world. The billionaire entrepreneur’s re-entry into the gaming world with Virgin… Continue reading