Namco Bandai announced late Tuesday that it was working on a new television program featuring its most popular character – one that would air in stereoscopic 3D. It’s the brainchild of Avi Arad, former CEO of Marvel Studios and current executive advisor for Namco Bandai, who showed a three-minute clip from the show at an event celebrating the 30th anniversary of Pac-Man.
As it does every four or five years, the video game industry is rebooting itself this year. Instead of rolling out brand new game systems for the living room, though, manufacturers are looking to build on the market they’ve already created.
“The video game sector is nearing a turning point, with the potential for new hardware innovations and a strong development pipeline to reinvigorate growth,” says Colin Sebastian, an analyst with Lazard Capital Markets.
Generally, the life cycle of a game console goes something like this: After a splashy launch, the system will spend roughly five years in the spotlight, followed by another three to five years living in the shadow of the next generation. But for the Xbox 360, PlayStation 3 and Wii, the spotlight will keep shining for the next several years.
THQ, which has made millions making games from the Pixar films, recently struck a deal with Dreamworks to makes games based on their upcoming properties. For THQ, it’s a chance to appeal to the younger segment of the gaming world, a demographic it has been solidly in control of for years. For Dreamworks, it’s a chance to expand its properties beyond the theater screen—with minimal financial risk.
The Nintendo 3DS – the company’s Hail Mary pass to turn heads away from the Apple juggernaut is a rare thing that seems able to live up to the hype – coming through on its promise to provide stereoscopic 3D without glasses and producing images that pop as much as they do on the majority of 3D TVs on the market.
The company officially unveiled its Nintendo 3DS handheld system, managing to live up to the high expectations surrounding the device. As promised, the 3DS offers true stereoscopic 3D on a 3.5 screen without the need for any special glasses.
Activision, publisher of such games as “Call of Duty: Modern Warfare 2,” “Guitar Hero” and “World of Warcraft” reached into its coffers and pulled out what might have been the most extravagant party in the video game convention’s history.
The company announced Tuesday at its E3 press conference that the PlayStation Move peripheral, in essence an enhanced version of the Nintendo Wii controller, will go on sale in North America Sept. 19.
As Microsoft, Sony and Nintendo promote their upcoming hardware innovations and try to extend the life cycle of this generation of consoles, a burgeoning company called OnLive sits on the show floor of the video game industry’s trade show, sending out the message that dedicated game machines could be a thing of the past.
The billionaire entrepreneur’s re-entry into the gaming world with Virgin Gaming Tuesday caught a number of people by surprise. While it was hardly shocking that he’d want a piece of the $10.5 billion dollar industry, most expected Virgin would approach it from the publishing route.