Fans to choose the next Madden cover athlete

For NFL players, being named the cover athlete for EA’s Madden franchise beats the pants off getting their face plastered on a Wheaties box.

Historically, the company has decided who gets the honor, but this year, it’s letting fans make the decision.

Read more at Yahoo! Games

ESPN, Zune arrive on Xbox 360

Microsoft’s anticipated update of the Xbox 360 dashboard has gone live, bringing new features to sports and music fans.

The system update, which is mandatory for all users who wish to connect to Xbox Live, brings over 3,500 live and on-demand sporting events per year to the system, courtesy of ESPN3. That partnership will also include scoreboards, voice chat and the ability to “predict the winner” of games via polls.

Read more at Variety’s Technotainment blog