Electronic Arts has snatched away bragging rights for the year’s biggest video game launch as the company’s much anticipated ”Battlefield 3” has sold more than 5 million units in its first week, making it the fastest-selling game in the company’s history.
The big bow unseats Microsoft’s ”Gears of War 3,” which boasted first week sales of 3 million copies in September — but it’s likely to be a short-lived victory. The launch of ”Call of Duty: Modern Warfare 3” is expected to set entertainment industry launch records, as the series has done for the past two years.