It was so valuable, in fact, that Ubisoft bought it from the prolific author in 2008 for an undisclosed substantial sum. And while Clancy’s writing legacy is at an end with his untimely passing, his name will continue to be a part of video game culture.
According to the NPD Group, overall video game sales were down 29 percent in June compared to last year ($699.8 million to $989.5 million). Hardware sales were hit hardest, tumbling a massive 45 percent, though game accessories — such as gift cards and Skylanders figurines — were up slightly.
Make sure players can interact with their friends in some way. Don’t deviate far from the established handful of models that have proven successful. And never, ever, make a game that targets the core gamer. Facebook is casual territory.