Gaming makes up the lion’s share of the mobile software world, with consumers buying games more frequently than any other type of app. And with the recent launch of the large screen iPhone 6 Plus and Thursday’s expected introduction of a souped-up iPad, Apple could become an even larger player in the category.
The group gathered en masse in a conference room, as it does with every Apple reveal, to watch a broadcast that faded in and out (and occasionally came through in Chinese). But while the rest of us were gnashing our teeth in frustration, the mobile teams were already riffing on ideas about what they could do with the technology being introduced.
With Tuesday’s introduction of the new iPhone 6 line, Apple Pay and Apple Watch, the company’s CEO escaped the public shadow of his revered predecessor. Now the question is: Can he deliver in the same impressive fashion?