King.com 
might have conquered the world with its addictive app Candy Crush Saga, but when it comes to Wall Street, the company’s looking more like a court jester.
Shares of the developer began trading publicly on the New York Stock Exchange Wednesday morning following weeks of anticipation, but they quickly nosedived.
Zynga’s debut 
on Wall Street Friday is the largest from a U.S. company since Google went public in 2004 — and it has been one of the most widely anticipated stock offerings of the year.
But if early trading is any indication, anticipation doesn’t translate into interest.
As expected, 
social game maker Zynga will begin trading shares on Wall Street Friday, marking one of the video game industry’s biggest public offerings in years.
The company has priced shares at $10 each, the high end of its expected range and will offer 100 million shares to investors. That puts the company valuation at about $7 billion.
The long-awaited initial public offering for Zynga 
is reality — but as some investors celebrate, others wonder whether the numbers being discussed in conjunction with the company are a sign that we’re in the middle of another Internet stock bubble.
Zynga, the maker of massively popular Facebook games like FarmVille and Mafia Wars, filed for an IPO Friday and said it plans to raise $1 billion — – a figure that is expected to go higher by the time its shares begin trading.
If we’ve learned one thing 
from today’s long-awaited Zynga IPO filing, it’s this: Damn, would it be nice to be Mark Pincus.
The founder and CEO of the social games juggernaut stands to make an insane amount of money when trading of the company begins on Wall St. (likely 3-4 months from now). He’s already bucks up from selling 7.8 million shares back to the company in March for $100 million – and he’s still holding another 105 million shares in his portfolio. It’s nothing short of a massive payoff for his four-year old company.
FarmVille is headed 
to Wall Street.
Zynga, the maker of that massively popular Facebook game — and several others — has filed the paperwork for an Initial Public Offering.The four-year old firm says it expects to raise $1 billion in the process, though it’s possible (and, in fact, expected) that it could offer more shares and raise more money when the stock eventually begins trading.
While the company hasn’t confirmed any of the whispers, everyone on Wall St. knows the Zynga IPO is coming soon.
Several news outlets this week postulated the filing could come on Wednesday, but that deadline (like so many before it) came and went. What’s taking so long?
With a valuation of $10 billion, Zynga is by far the largest private game maker in the industry. Now investors hoping to get a piece of that pie may have their chance.
Tech blog AllThingsDigital reports the company could file for a public offering as early as this week. Once that IPO takes place, the company is widely expected to be the second biggest publicly-traded publisher in the industry, far surpassing Electronic Arts and Take-Two Interactive Software.
After a series of false starts, the owner 
of Penthouse magazine and over two dozen adult Websites is finally going public.
FriendFinder Networks says it expects to raise $50 million from the public offering of 5 million shares (priced at $10 each). The company said it expects trading to begin Wednesday on the Nasdaq market under the symbol FFN.
Investors looking for a chance to get a piece of the 
fast-growing social network gaming and mobile gaming spaces could have the opportunity by year’s end.
PopCap Games, known for such titles as “Bejeweled,” “Bookworm” and “Plants vs. Zombies,” is mulling an IPO. And while a casual game company might seem an unlikely contender to go public, this one boasts both a rabidly loyal audience (that often buys multiple copies of its titles on multiple platforms) and steady revenue growth. As a result, it has been on Wall Street’s radar for a while now.
Chris Morris: Journalist 