Last year, the 37-year-old teacher played Ubisoft’s Just Dance 4 for 49 hours, 3 minutes and 22 seconds without stopping to throw up. That marathon play/dance session turned her into a record holder.
Although brick-and-mortar video game sales are down 14 percent year to date, a few titles have managed to stand apart from the trend, capturing players’ imagination and cash—even when they’re part of a 10-year-old franchise.
“Call of Duty: Black Ops II,” which got off to a stellar start out of the gate hasn’t lost much momentum. Catalog sales of the title have been much higher than 2011’s “Modern Warfare 3.” Plus, downloadable content sales have been strong enough to offset Activision’s lost revenue from declining “World of Warcraft” subscriptions.
According to figures announced Thursday by The NPD Group, overall sales for the industry came in between $16.3 and $16.6 billion for 2011. That’s down from $18.6 billion a year ago.
The President did a little Christmas shopping Wednesday — and brought the press corps along. And it looks like Sasha and Malia will find Just Dance 3 and The Sims 3: Pets under the tree this year.
While the Wii was a runaway success for Nintendo, the biggest criticism about the system was the lack of big third-party games. Now a new compilation of the console’s top-selling software is dramatically underscoring that complaint.
Of the top 20 selling games for the Wii, 13 were made by Nintendo. Among third-party publishers, Ubisoft was the big winner, thanks largely to its music games – “Just Dance” and “Michael Jackson: Experience”.
September typically marks the beginning of the holiday shopping season for the videogame industry. From this point through late November, publishers will release at least one potential blockbuster each week.
Holiday sales make up roughly 40 percent of the overall industry revenue—and the year’s biggest hits are born then. But as publishers prepare for the fourth-quarter battle, what better time to see what has been driving sales this year?
Perhaps more than any other entertainment field, video games are seasonal. While an occasional blockbuster is released in the first or second quarter, the Sept.-Dec. timeframe is when publishers really make their bank.
The last four months of the year not only make up more than half of the industry’s annual sales, but the titles released in that period can pay dividends well into the following year, as illustrated by the best-selling games of 2011 (through the end of August).