Google, Apple battle for mobile gaming exclusives

Microsoft pvz-2vs. Sony is no longer the biggest battle in the video game world. These days it’s Apple vs. Google — and it’s proving to be a lucrative fight for game makers.

Just as the console giants regularly battle it out for third-party exclusive games, the kingpins of mobile are turning their sights on game developers as they look to widen their market share.

Read more at Yahoo! Games

The Money Making Game #6: Should PopCap Go Public?

We certainly have no problem getting caught up in the fun of playing games, but the people who create them have their pocketbooks to worry about, too. In this column, finance expert and GameSpy contributor Chris Morris guides you through the tricky corridors the gaming industry’s financial side, touching on big-time business decisions and how they matter to the common gamer.

Change is on the way for casual games titan PopCap Games. The question is: What sort of change?

Investors in the video game space are hoping it will be the odds-on favorite: A public offering by the beloved independent game company. But with all the cash floating around the video game space these days, no one is ruling out a takeover.

Read more at Gamespy

‘Bejeweled’ Publisher Ponders IPO

Investors looking for a chance to get a piece of the fast-growing social network gaming and mobile gaming spaces could have the opportunity by year’s end.

PopCap Games, known for such titles as “Bejeweled,” “Bookworm” and “Plants vs. Zombies,” is mulling an IPO. And while a casual game company might seem an unlikely contender to go public, this one boasts both a rabidly loyal audience (that often buys multiple copies of its titles on multiple platforms) and steady revenue growth. As a result, it has been on Wall Street’s radar for a while now.

Read more at CNBC.com

Video game review: Plants vs. Zombies (DS)

There’s a reason Plants vs. Zombies is such a popular tower-defense game. It’s goofy, genuinely funny, and the gameplay is rock solid. Whether you play for minutes or hours, you’ll walk away happy. What the Nintendo DS version adds is a collection of new achievements (such as blow up 10 zombies with a single cherry bomb and beat a night level without picking up any sun) and four exclusive mini-games. They’re all enjoyable diversions, but ultimately, it’s the main game that’s the most fun. The DS does, however, add a terrifically entertaining two-player versus mode for players in the same room.

The DS version suffers on two levels, though. Because there’s so much going on onscreen with Plants vs. Zombies, the DS screen size is often overcrowded, which can make it hard to see everything happening at once. Also, with the iPhone version costing just $3.99, the $20 price tag on the DS version seems excessive. That said, the game is just as addictive now as it was when it was first released for the PC in 2009.

Read more at Common Sense Media

In-Depth: PopCap’s Possible IPO – Analysts Weigh In

[Gamasutra editor-at-large Chris Morris examines PopCap’s potential plans to IPO later this year, quizzing analysts from M2 and Arcadia on the pluses and minuses of a public Plants Vs. Zombies creator.]

The news that PopCap Games is considering a public offering is the stuff that gets the money wonks of the video game industry all atwitter. An indie darling, who leveraged the try-before-you-buy shareware model into multiplatform success? What’s not to love?

While you won’t find people betting against PopCap if the company does decide to make a formal filing with the Securities and Exchange Commission, that’s not to say every analyst thinks the move is necessarily the right one for the company.

Read more at Gamasutra

Plants, Zombies, Zuma head to Korea

Despite what it might sounds like, PopCap World is not an amusement park – although it probably would be a really cool one. 

Instead, PopCap Games is partnering with NCsoft to create an online multiplayer social game service in Korea. The service will offer 13 free-to-play games with optional paid elements in the queue for the coming months.

Read more at Variety’s Technotainment blog