Report: Social games giant Zynga to file IPO

With a valuation of $10 billion, Zynga is by far the largest private game maker in the industry. Now investors hoping to get a piece of that pie may have their chance.

Tech blog AllThingsDigital reports the company could file for a public offering as early as this week. Once that IPO takes place, the company is widely expected to be the second biggest publicly-traded publisher in the industry, far surpassing Electronic Arts and Take-Two Interactive Software.

Read more at Variety’s Technotainment blog

‘Bejeweled’ Publisher Ponders IPO

Investors looking for a chance to get a piece of the fast-growing social network gaming and mobile gaming spaces could have the opportunity by year’s end.

PopCap Games, known for such titles as “Bejeweled,” “Bookworm” and “Plants vs. Zombies,” is mulling an IPO. And while a casual game company might seem an unlikely contender to go public, this one boasts both a rabidly loyal audience (that often buys multiple copies of its titles on multiple platforms) and steady revenue growth. As a result, it has been on Wall Street’s radar for a while now.

Read more at CNBC.com

Video game review: Plants vs. Zombies (DS)

There’s a reason Plants vs. Zombies is such a popular tower-defense game. It’s goofy, genuinely funny, and the gameplay is rock solid. Whether you play for minutes or hours, you’ll walk away happy. What the Nintendo DS version adds is a collection of new achievements (such as blow up 10 zombies with a single cherry bomb and beat a night level without picking up any sun) and four exclusive mini-games. They’re all enjoyable diversions, but ultimately, it’s the main game that’s the most fun. The DS does, however, add a terrifically entertaining two-player versus mode for players in the same room.

The DS version suffers on two levels, though. Because there’s so much going on onscreen with Plants vs. Zombies, the DS screen size is often overcrowded, which can make it hard to see everything happening at once. Also, with the iPhone version costing just $3.99, the $20 price tag on the DS version seems excessive. That said, the game is just as addictive now as it was when it was first released for the PC in 2009.

Read more at Common Sense Media

App review: Chuzzle

The team at PopCap Games knows how to make ultra-addictive, truly fun games — and Chuzzle is no exception. What’s ironic about that is the similarities between this and the company’s better-known Bejeweled are numerous (both are, at their heart, match-3 games), but ultimately Chuzzle feels unique. It’s charming, engaging, and very well designed. The game slowly ramps up the difficulty, but at such a methodical pace that it never seems to get too hard. It’s a bit expensive at $2.99 (but still worthwhile); keep an eye out for a bargain, as the game is sometimes discounted.

Read more at Common Sense Media


Plants, Zombies, Zuma head to Korea

Despite what it might sounds like, PopCap World is not an amusement park – although it probably would be a really cool one. 

Instead, PopCap Games is partnering with NCsoft to create an online multiplayer social game service in Korea. The service will offer 13 free-to-play games with optional paid elements in the queue for the coming months.

Read more at Variety’s Technotainment blog