Video Game Sales in July: Better, but Still Struggling

Video game sales weren’t quite as bad as some analysts were expecting in July, but the industry once again failed to match its performance of last year.

Software sales fell 8 percent last month to $403.3 million, according to the NPD Group. Hardware sales, as expected, proved the bright spot and were higher for the second month in a row, surging 12 percent, but it wasn’t enough to save the overall industry from another month of negative year-over-year growth. On the whole, the games industry was 1 percent lower than last year.

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July game sales disappoint – kind of

Those hoping the video game industry could turn around its fortunes in July got their wishes – sort of. Sales of video game software were down 8 percent last month to $403.3 million. The industry as a whole was off 1 percent to $846.5 million. 

Those numbers, however, did not include sales of “Starcraft II,” which was a PC-exclusive title. (NPD’s monthly numbers only track console sales.) Combined sales of PC and console games were actually up 4 percent over the 2009 numbers.

Read more at Variety’s Technotainment blog

Video Game Investors Brace for More Bad News

The holiday season can’t get here quickly enough for video game publishers.

July sales number for the industry will be released roughly two hours after the market closes Thursday – and analysts expect good news to be in short supply. Consensus is fairly wide this month, but the year over year drop in sales is expected to be between 7.5 percent and 15 percent.

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Nintendo’s Wii hits a heckuva milestone

You don’t have to be a student of the video gameindustry to know the Wii is king of the hill, but the company is now underlining just how secure it is in its reign. 

Nintendo announced Tuesday that it has now sold 30 million Wiis in the U.S. alone. That milestone comes just 45 months after the device went on sale. To put that into perspective, the PlayStation 2, the industry’s best selling home console, has sold more than 50 million units – but took over eight years to do so.

Read more at Variety’s Technotainment blog

Video Games Impact the Economy More Than You Think

It’s hardly a secret that video games are a growing force in the entertainment industry, but they might be bigger than many people think.

A new study from Economists Incorporated reports that the video game industry added $4.95 billion to the U.S. Gross Domestic Product last year—and the entertainment side of the software world is growing considerably faster than other segments of the economy. (The Entertainment Software Association, the video game industry’s trade group commissioned the study.)

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Video Game Sales Set to Plunge Once More

Despite the fact that 2010 has been front-loaded with a plethora of critically acclaimed titles, this is turning out to be an awful year for the video game industry. And it’s likely to get even worse Thursday afternoon.

The NPD Group, which tracks video game retail sales, will release the June numbers roughly two hours after the market closes. Analysts are bracing for the worst – expecting a drop of anywhere from 8 to 15 percent from a year ago.

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Video Game Sales Have Smaller Drop in May

After a surprising—and staggeringly bad—April, the video game industry showed fledgling signs of life in May—but nothing that’s going to cause investors to cheer. Take Two Interactive Software, though, may finally have a hit franchise that will divert investor focus away from “Grand Theft Auto”.

Overall industry sales for the month were down 5 percent to $823.5 million, according to the NPD Group, which tracks video game sales. Software sales, which investors and industry observers track more closely, were up 4 percent, however, to $466.3 million. The software numbers were slightly lower than analyst expectations, which ranged from 5 percent to 11 percent increases.

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