What to expect on tonight’s Spike VGAs

Spike’s spikevga_630annual video game awards sometimes take a beating from core gamers in forums and chatrooms, but that hasn’t stopped the event from evolving into one of the biggest gaming events of the year. And, for gamers, it often brings an early Christmas present.

Each year, the show offers major game announcements — as well as recognition of some of the year’s best games. This year’s broadcast is scheduled to air live Friday night at 9pm ET (and will be rebroadcast several times over the days to come). Here’s a look at what to expect.

Read more at Yahoo! Games

Spike founder teams on vidgames

Albie Hecht, founder of Spike TV and former president of Nickelodeon, is dipping his toes in the videogame waters.

Hecht, through his Worldwide Biggies entertainment studio, has partnered with Miniclip.com to help bring the gaming portal’s properties to TV and webisodic formats. And the duo expects to have deals in place within the next six months.

Read more at Daily Variety

Mark Hamill upset with treatment at the VGAs

While there’s no pleasing all of the people all of the time, by most accounts this year’s Video Game Awards on Spike TV were an improvement over previous installments, with several big new game reveals, developers actually making it on stage to accept their awards, and obvious sponsor pimping (like the “Most Addictive Game Fueled by Mountain Dew” from last year) jettisoned.

But for Mark Hamill, they were still pretty crummy.

Read more at Yahoo! Games

Spike revs up the VGAs

Today’s revelation that Spike TV has tapped Survivor creator Mark Burnett to exec produce this year’s Video Game Awards was just the tip of the iceberg.

The show, which is the highest profile celebration of the industry each year, has also teased a few of the world premieres it plans to unveil and announced its contenders for Game of the Year.

Read more at Variety’s Technotainment blog

Spike TV to air Microsoft’s E3 briefing

We’re about two-and-a-half weeks from the start of E3, but if you weren’t able to get a pass to the video game industry’s annual trade show, you’ll still be able to see some of the big moments.

Spike TV and Microsoft have struck a deal for the network to broadcast the Xbox 360 E3 media briefing on June 6.

Read more at Variety’s Technotainment blog

Analysis: Are Spike TV’s VGAs Good For Gaming?

[Analyzing the weekend’s Spike TV Video Game Awards, Gamasutra editor-at-large Chris Morris reveals this year’s dwindling ratings for the show — despite “minimal signs of improvement” in quality and diversity.]

It wouldn’t be the holidays if the gaming world wasn’t in an uproar about U.S. cable channel Spike TV’s Video Game Awards. For the eighth consecutive year, the network has raised the ire of industry gadflys and gamers, who feel the show does more to set back video games than celebrate them.

Ratings for the VGAs are never spectacular. This year’s installment, hosted by Neil Patrick Harris, attracted 627,000 viewers, according to Nielsen. That’s 20,000 fewer than last year and marks the fourth consecutive year of declines. Since 2007, ratings for the show have fallen 32 percent.

Read more at Gamasutra

How did Spike’s VGAs do ratings-wise?

The annual Video Game Awards show in Spike TV is always a divisive event in the gaming community. While publishers enjoy the publicity of a glitzy television extravaganza, gamers tend to grind their teeth in rage, upset with how the show presents the industry.

This year’s show – broadcast Saturday the 11th – boasted Neil Patrick Harris as host and some solid choices for winners. (“Red Dead Redemption” took Game of the Year honors.) But was it able to attract an audience?

Read more at Variety’s Technotainment blog