Netflix streams 6 out of 10 digital films

Want to know why studios are growing leary of Netflix? It’s all in the numbers.

A new report from The NPD Group shows that despite the best efforts of some enormous competitors, the online rental service holds a 61 percent market share in the streaming movie field so far this year.

Read more at Variety’s Technotainment blog

Netflix instant streaming hits PS3 next week

Up until now, PlayStation 3 owners who wanted to stream a film through Netflix’s “Watch Instantly” feature had to manually insert a disc into their devices. As of Oct. 18, they won’t have to bother anymore.

Next week, a system update will make instant Netflix streaming a native application on the game console – putting it in parity with the Xbox 360, which had exclusivity on dashboard streaming until now.

Read more at Variety’s Technotainment blog

Netflix heads north

Netflix is taking the first steps to expanding globally. The online film rental service has announced plans to offer its streaming service to Canada beginning this fall.

The company will not offer rentals-via-mail to Canadians, as it does in the U.S. Instead, it is dubbing this expansion its “first streaming-only service.” Netflix, in recent years, has been focusing much more extensively on its online streaming services, striking U.S. partnerships with television and Blu-ray player manufacturers as well as video game consoles, Tivos and other devices.

Read more at Variety’s Technotainment blog