The cable giant and video game publisher Electronic Arts are reportedly finalizing an agreement that would let customers of the cable giant stream EA games through their cable box.
Company touted a new deal with Comcast that will provide the cabler’s Xfinity TV-based programming to Ultrabooks, all-in-one PCs, smartphones and tablets that use Intel’s chips through live streams and on demand options.
Comcast’s Xfinity on-demand service, HBO Go and MLB.tv are now available through Xbox Live — and they’re arriving right as the console undergoes a major transition in how people use it.
Starting Monday, Xbox 360 owners are being prompted to download a free new user interface for the console, which expands Kinect voice control, introduces a broad entertainment search option and adds a slew of new content options that have nothing to do with gaming.
The company unveiled an extensive partner list Wednesday, announcing that nearly 40 global content providers will stream programming through the game console starting this year. Included in the list are heavy cable hitters Comcast, HBO and Verizon FiOS.
A new report from The NPD Group shows that despite the best efforts of some enormous competitors, the online rental service holds a 61 percent market share in the streaming movie field so far this year.
The relationship between console makers and cable companies can be a dicey one. Both compete for consumer eyeballs in the living room – and dip their toes in the other’s waters from time to time – but have avoided any sort of direct battle so far. Were they to square off, the brawl would likely be an epic one.
It might be time to start looking for ringside seats.