First-time gamers are getting younger

As television and other entertainment industries battle video games for people’s free time in today’s environment, they might want to keep their eyes on future generations as well.

A study by Common Sense Media finds that 17 percent of five to eight year olds are already gaming on a daily basis – while 81 percent have played games through their lifetime.

Read more at Variety’s Technotainment blog

Google TV tries again

The first iteration of Google TV fell flat. It was, at its core, a good idea that was marred by poor execution and mismanagement. Now the search giant is ready to give it another go.

Starting Sunday, Google will roll out a software update to existing owners that’s meant to serve as a reboot of the service. The update will bring a new interface as well as selected apps from the Android Marketplace – but it will also bring a lot of baggage and hurdles from the existing service (most notably the lack of any support from the major networks).

The latest iTV whispers

The rumor mill is, somewhat predictably, in overdrive about an Apple-built television set these days, following mention of it in Walter Isaacson’s biography of Steve Jobs. And some of what’s being talked about is pretty fascinating – assuming it’s not just an elaborate game of telephone.

The latest suggestion is that the set, collectively dubbed iTV, will feature extensive voice control that’s run by Siri, the intelligent assistant that’s the star of the iPhone 4S.

Read more at Variety’s Technotainment blog

PBS to air Jobs retrospective

As Walter Isaacson’s fascinating biography of late Apple CEO Steve Jobs continues to dominate best seller lists, PBS is offering its own take on the tech and new media mogul.

“Steve Jobs – One Last Thing” will premiere on the network Nov. 2 (10pm ET), featuring interviews with a number of people who knew him well.

Read more at Variety’s Technotainment blog

Former Lucasfilm exec departs HP after 8 months

Richard Kerris, the former chief technical officer of Lucasfilm who hopped over to Hewlett-Packard in February, is on the move again.

Kerris, who was head of worldwide developer relations at the Silicon Valley firm, “has decided to leave HP to pursue an opportunity outside of the company, effective immediately,” according to a company spokesperson.

Read more at Variety’s Technotainment blog

Apple TV rumors go into overdrive

The long standing whisper in the consumer electronics space has been that Apple is working to find a way to innovate in the television industry as radically as it had impacted the music, telecommunications and tablet fields.

Now, with the launch of Walter Isaacson’s biography of Steve Jobs, those whispers are becoming a roar.

Read more at Variety’s Technotainment blog

Nintendo ramps up video streaming

Nintendo, which shied away from offering multimedia devices until long after its competitors, is getting more serious about video streaming.

The company has announced that its 3DS handheld system and the Wii will add Hulu Plus to their options before the end of the year. (No exact date was announced.)

Read more at Variety’s Technotainment blog

MC Hammer vs. Google

Taking on the undisputed leader in online search might seem like a fool’s mission for any company, regardless of size, but MC Hammer says when it comes to searches that go beyond keywords, Google can’t touch what he has planned.

The 80s rapper, real name Stanley Burrell, has spent the past two years working on WireDoo, a search engine he recently introduced at the Web 2.0 summit in San Francisco – and hopes will become the new standard for web inquries.

Read more at Variety’s Technotainment blog

Sony’s PlayStation 3D TV finds a launch date

Of all the video game publishers, none has been more bullish on 3D than Sony. Most of the company’s original titles for the PlayStation 3 this year will be 3D enabled – and the company previously announced plans for a 3D starter set for players who were on the fence about the technology.

After a lot of dodging, Sony has finally unveiled the launch date for that set: Nov. 13. The 24-inch display will be bundled with one set of active 3D glasses, a six foot HDMI cable and (for those who preordered the device) a copy of the upcoming “Resistance 3” (others will get a copy of “MotorStorm Apocalypse”). It will retail for $499.

Read more at Variety’s Technotainment blog