‘World of Warcraft’ expansion sales sizzle

The latest expansion to Activision Blizzard’s “World of Warcraft” franchise has sold more copies in 24 hours than many games sell throughout the course of their lives.

More than 3.3 million people around the world bought “World of Warcraft: Cataclysm” in its first day of availability — making it the fastest-selling PC game of all time, according to the publisher.

Read more at Daily Variety

 

World of Warcraft shows no signs of slowing down

The latest expansion to the “World of Warcraft” franchise sold more copies in 24 hours than most PC games sell throughout the course of their life.

More than 3.3 million people bought “World of Warcraft: Cataclysm” in its first day of availability – making it the fastest selling PC game of all time, according to publisher Activison-Blizzard. (The previous recordholder, not surprisingly, was the last “WoW” expansion – which sold 2.8 million copies in the 24 hours.)

Read more at Variety’s Technotainment blog

Activision Rolling the Dice With New ‘World of Warcraft’

It takes guts to radically alter a game that has 12 million paying subscribers—but when the company doing the tinkering is Blizzard Entertainment, you generally won’t hear a lot of complaints.

“World of Warcraft: Cataclysm” hits store shelves Tuesday and, as you might guess by the name, it will turn the world of Azeroth on its ear. At the same time, it could make the most popular online game in the industry’s history even bigger—and prove to be a significant revenue boost for Activision-Blizzard.

Read more at CNBC.com