In 
theory, the idea sounds fine. Get a personable, well-liked young star to promote the Xbox One, and, even though you’ve unbundled Kinect from the system, feature it prominently in ads to keep awareness high.
In practice, though, Microsoft’s latest Xbox One commercial is driving current Xbox One owners crazy as it tries to sell the system to people who don’t have one yet.
By 
most accounts, Assassin’s Creed: Unity has been a big hit at E3. The game’s wonderful, brutal trailer at Microsoft’s press conference Monday got raucous applause and the inclusion of four-person co-operative play is a welcome change.
But the company’s decision to not include any female assassins among the game’s playable characters is rubbing some gamers the wrong way.
Microsoft 
put the emphasis squarely on action at its annual pre-E3 press conference in Los Angeles, showcasing a variety of titles filled with guns, knives and other instruments of destruction.
Whether it’s the futuristic weapons of Call of Duty: Advanced Warfare, the hidden blades of Assassin’s Creed: Unity or the dual-wielding pistols of the Master Chief, there’s a good chance you’ll be causing some carnage this fall.
E3 
2013 was laser-focused on hardware. This year, it’s time for the games to take center stage.
With the PlayStation 4 and Xbox One hitting their stride, Sony and Microsoft will look to boost the momentum of their consoles at the big Los Angeles conference next week, showcasing an array of games intended to justify that shiny new console sitting under your TV. Nintendo, meanwhile, hopes to right the ship as it tries to re-engage lapsed fans with go-to favorites and a new Skylanders-like toy line.
Tetris 
should never have become a hit, much less a global sensation. But you just can’t keep a great game down.
Today, Tetris celebrates its 30th birthday. Famed Tetris creator Alexey Pajitnov says despite the obstacles, he knew the legendary puzzler was destined to be something special the moment he released in on June 6, 1984.
Temple 
Run has dashed to a milestone.
The original 2011 endless runner game and its 2013 sequel have been downloaded a combined 1 billion times, the game’s creator, Imangi Studios, announced Wednesday. That number soars even higher if you count spin-offs for Brave and Oz: The Great and Powerful.
Watch 
Dogs is barking up a storm at retail.
The open-world hacking game has sold more than 4 million copies in its first week of availability, based on data from NPD and Ubisoft. And that, says the publisher, makes it the best-selling new IP in the industry’s history.
The 
biggest video game show of the year takes place June 9-12 in Los Angeles, but like most trade shows, E3 2014 is technically closed to the public. That’s never stopped people from trying to sneak their way into the Los Angeles Convention Center, but to be honest, that can be a real pain.
These days, however, you can experience a good chunk of the annual digital confab from the comfort of your living room — or a few nearby businesses. Here’s how.
Now 
that his stint overseeing weather conditions in the Northeast is over, Sub-Zero is getting back to what he does best: kicking butt.
After weeks of winks, whispers and hints, Warner Bros. Interactive and developer NetherRealm Studios have officially announced Mortal Kombat X, the latest in the long-running fighting game series. It’s due to land on the PS4, PS3, Xbox 360, Xbox One and PC in 2015.
Kristin 
and Zachary make no effort to hide their love of all things nerdy, including each other. So when they decided to tie the knot, they were determined to let their geek flag fly.
And fly it does, like Harry Potter’s Nimbus 2000 strapped to an X-Wing.
Chris Morris: Journalist 