The rapper, whose real name is Curtis Jackson, unveiled a partnership between the chip giant and his SMS Audio at this year’s Consumer Electronics Show, introducing the SMS Audio BioSport In-Ear Headphones.
But ask him what he considers to be his job and he doesn’t list any of these. Instead, the serial entrepreneur sees himself as the CEO of the 50 Cent brand. In that alternate universe, Jackson, better known by his music nom de plum, says he sees all of his ventures—both past and present—as revolving around his alter ego.
The man born as Curtis James Jackson III joined the long line of artists with their own headphone line, founding Studio Mastered Sound (SMS) last year, which has rung up strong sales at retail. At this year’s Consumer Electronics Show, he introduced Street by 50, a new high-end line ranging in price from $180 to $300.