The rapper, whose real name is Curtis Jackson, unveiled a partnership between the chip giant and his SMS Audio at this year’s Consumer Electronics Show, introducing the SMS Audio BioSport In-Ear Headphones.
The man born as Curtis James Jackson III joined the long line of artists with their own headphone line, founding Studio Mastered Sound (SMS) last year, which has rung up strong sales at retail. At this year’s Consumer Electronics Show, he introduced Street by 50, a new high-end line ranging in price from $180 to $300.
A 2010 investment in Sleek Audio failed to materialize any headphones, but it did spawn a lawsuit. It also convinced the hip-hop icon that if he wanted to pursue his own branded line of musical headgear, he’d have to do it himself.
What’s now the communications standard for the teen and tween set got its start 20 years ago today, in the little town of Newbury, Berkshire.
While America was learning who won “The Contest” on Seinfeld and watching Jay Leno take over The Tonight Show, a British researcher by the name of Neil Papworth was busy changing the world using a new technique called “Short Messaging Service” to send a message to a friend.