Tag Archive: activision

Browder shines on ‘Starcraft II’

On a recent July day in Paris, game developer Dustin Browder was living like an international rock star, doling out autographs and chatting with fans. The lead designer on Activision-Blizzard’s “Starcraft II: Wings… Continue reading

Activision – and the power of digital

All in all, it was a mixed financial quarter for the folks at Activision. Earnings per share were higher than expected, but revenue fell short – which was somewhat shocking for a company… Continue reading

Gamers more than ready for ‘Duty’

While most videogame publishers are taking advantage of digital downloads to extend their profits these days, none are doing so as successfully as Activision. The company on Monday announced that life-to-date sales for… Continue reading

Starcraft II hits. Productivity halts.

July 27 is “Starcraft II” day. And while that might not mean a lot to some people, for others it’s reason for celebration. Twelve years after the original “Starcraft” hit PCs and became… Continue reading

Activision’s Next Blockbuster: Starcraft II Hits Shelves

Normally, the release of a PC game – even a highly anticipated one – wouldn’t be a particularly big deal for investors. But when that game is “Starcraft II,” all the usual rules are… Continue reading

Digital Downloads Encroach on Brick and Mortar Territory

Digital distribution has been a hot topic in the video game industry for years – with developers, publishers and retailers trying to forecast when it will become a real threat to traditional brick… Continue reading

Ad veteran joins Activision

Activision Blizzard, the gaming industry’s largest publisher, has hired a high profile advertising and marketing veteran as CEO of its Activision Publishing arm. Eric Hirshberg, who had served as CEO and chief creative… Continue reading

New Activision Publishing CEO may have best resume of all time

Today’s appointment of Eric Hirshberg as CEO of Activision Publishing rounds out a nine-month search by the company and will fill the hole left by the promotion of Mike Griffith earlier this year. … Continue reading

E3: The excess is back

If you thought Microsoft’s multi-million dollar Cirque du Soleil backed introduction of Kinect, its gesture-recognition controller, was extravagant, you ain’t seen nothing yet. Activision, publisher of such games as “Call of Duty: Modern… Continue reading

This Year’s Video Game Summit: What to Expect

If the video game world were following its normal cycle, console makers would be revealing details of their next generation systems in less than two weeks. This cycle is anything but normal, though… Continue reading