Hollywood 
loves a good high speed car chase — and EA’s Need For Speed franchise is chock full of ’em. It was only a matter of time before the two came together.
DreamWorks Studios has acquired the film rights to the racing franchise and is fast tracking it for a 2014 release, which will coincide with the series’ 20th anniversary. Filming is set to begin next year.
Video game 
publisher THQ, which has worked closely with several Hollywood studios throughout the years, is facing a delisting on the Nasdaq stock exchange.
The company, which has partnered with many Hollywood studios, including Dreamworks and Disney in recent years, has filed an 8K form with the Securities and Exchange Commission, announcing it has received a stock delisting notice from the stock market.
Nintendo is turning 
to Hollywood to help bolster the 3D content for its 3DS handheld gaming system.
The game maker has announced partnerships with DreamWorks Animation for a pair of timed-exclusive digital shorts as well as with 3net, the joint venture between Discovery, Sony and Imax. Content from both studios became available this morning.
Social game maker Zynga is shoring 
up its Hollywood ties.
Dreamworks Animation CEO Jeffery Katzenberg has joined the company’s board of directors. The move is the latest in a series of moves by Zynga to align itself with the broader entertainment industry.
In-game advertising is hardly 
a rare thing. And film/game tie-ins are pretty frequent as well – but Dreamworks and Zynga are taking things a step further on Nov. 4.
For the first time, a studio will promote its newest film in a social networking game when “Megamind” comes to the insanely popular “Farmville”.
While some videogame publishers are shying 
away from licensing deals, THQ is stepping up. The company has signed a multiyear deal with DreamWorks Animation to make games based on upcoming films.
The first title, based upon the upcoming “Megamind,” is due this November.
Chris Morris: Journalist 